Pretty Good was created by Max Knudson ( https://maximilianknudson.com ) , who brought on his childhood friend Samson Large. Together the two founded Pretty Good LLC.
Over the last 3 years Max and Samson have worked to establish the Pretty Good Podcast. Uploading weekly episodes to Spotify and Youtube through all of 2022. Now Max and Samson look to the future and to take Pretty Good further than their basement.
Max's initial idea was to make our own beer called "Pretty Good Beer". He had a plan to make the "Pretty Good For Series." Which are beers that are Pretty Good FOR _____ (Shower, skiing, hiking, studying, knitting, etc) Max approached Samson with this idea in the summer of 2020, and he thought it was brilliant, because it is.
After some preliminary research the two discovered theres a lot of roadblocks to making beer. That's when the idea for the Pretty Good Brand came into play. The two conversed about how businesses always exaggerate that they're the best at whatever the service they provide is.
So they decided to make a brand thats honest and straight forward about it's products and services. Instead of trying to be the best at one thing we'll be Pretty Good at a lot of things!
Pretty Good LLC
1586 E Sendero Ln Boise, ID 83712
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